Cute & Comfy was originally a comfort shoe store located in the heart of Nashville, TN focusing on providing stylish and VERY cute comfort shoes! Many of our customers are on their feet all day, traveling internationally, or just enjoy quality footwear. Fast forward seven years to two years ago when we decided to expand our comfort selection to clothing as well! Upon opening the clothing side of the boutique, the owner’s daughter, Devri, called several boutiques in Texas to get some advice and Fridaze came HIGHLY recommended! Our secret to selling Fridaze is fairly simple. We just make them try it on! If someone is on their way into the dressing room and they haven’t grabbed a piece, we’ll pick a style that we think suits that particular lady and just say “Hey, since you’re trying on, this is our wrinkle resistant linen and you should try it on just for the experience...” and the rest happens at the register because the product is worth its salt.
Darcy & Devri | Owners of Cute & Comfy Shoes, Nashville, TN